Incyte Marketing
"Incyte Marketing has done a great job of managing the social media for BTL Liners. Since Google indexes status updates from Facebook, we have improved our organic search engine rankings considerably because of the strategic nature of our Facebook posts. We have also made some valuable contacts through our Twitter presence in the last year. We look forward to continuing our work with Incyte Marketing in 2012!"
Jan Elliot – BTL
Social Marketing
Effective Social Marketing is all about engaging your audience to make deeper connections with your brand. Incyte knows how to spark the conversation across multiple social media platforms, so that your brand message spreads like wildfire and keeps burning. We help you understand the value of your social media and how to generate meaningful results.
A lot of businesses set up Facebook, Twitter, LinkedIn and a blog because they know they "should" and because they don't want to be left behind by technology. However, many don't have a good content plan that will engage their audiences, build trust with their community and customers, strengthen their search engine ranking (SEO) and lead to measurable results down the road. Many are not aware of the powerful strategic and analytical tools that go way beyond posting to get your business in front of the world. (Visit our BLOG for more great tips on social media, blogging and SEO.)
Incyte Marketing keeps pace with the rapidly-changing trends and technical tweaks in the social media world and in your industry. We nourish the conversations on your sites and respond in a timely manner, with feedback that keeps the buzz going and growing. We skillfully comment, post on and link to outside social media pages and blogs to actively spread your brand messaging to a broader audience than just your fan base, thereby multiplying your following. Through technical know-how, experience and creativity, we link all of your social media platforms with your website to boost your search engine ratings and ensure that you are advertising for maximum recruitment of followers.
Hundreds of millions of people are communicating via Facebook, and over a million businesses are now utilizing this marketing juggernaut. According to eMarketer/Morpace, 68% of U.S. Facebook users are more likely to buy as a result of a positive Facebook friend referral. Even so, many businesses that have Facebook, wrestle with how to derive measurable returns from it, and may not realize that Facebook marketing involves more than just posting on a wall and gradually adding a fan base.
Incyte Marketing works to strategically and methodically produce measurable results from your Facebook presence, at a very reasonable price. We design custom landing pages to personalize your page, as well as direct and measure traffic; we select the best applications to cultivate your business, such as creating a Facebook storefront from which people can buy from you directly in just a few clicks. We grow your following with posts that are entertaining, relevant and regular, along with links, photos and videos that people are likely to share. We integrate your Facebook with other social media platforms, your website and your advertising for maximum effect. We can establish a new account for you, or enhance your current activities, whatever the size of your organization.
Why is it that birds rarely have mid-air collisions? It's all about instantaneous communication. While constantly twittering back and forth, a flock of birds maneuvers through the air in virtual unison. The popular social media platform, Twitter, is based on the same principle of gathering a flock to follow your "tweets", hence the name. Never mind the cute moniker—Twitter has grown from a nifty way for people to keep up with their buddies, to a major business tool. Twitter enables your business to stay connected with customers and other interested parties. The main strength of Twitter is that you can use it to quickly share information with your loyal following, while also allowing you to engage in casual conversation and relationship-building with customers and potential customers. Incyte Marketing helps you benefit from this important tool with clever tweets that people are likely to re-tweet. and by integrating your Twitter with your other social media, your website and your advertising.
LinkedIn is an important B2B business tool as a generator of leads, for information sharing and for talent recruitment. Incyte Marketing will integrate your LinkedIn with your other social media, your website and your advertising. We will provide timely posts and links to keep your contacts interested, and we will help you convert contacts to leads to sales.
YouTube
YouTube productions can dramatically amplify interaction with your social media and website, leading to increased exposure and sales for your company. Incyte can provide direction and production for your videos, as well as optimization for titles, descriptions and tags for new and existing videos, leading to enhanced search engine presence.
Blogging
Good blogging is about regularly engaging your listeners in an ongoing conversation that generates interest in what you have to offer. Incyte not only offers blog writing and management services, we understand how to integrate the power of the blog into your marketing program for maximum results.
Blogging is more about informing than selling, though statistics show that good blogging typically does lead to sales conversions. According to HubSpot’s 2010 State of Inbound Marketing Report, 46% of companies that publish a business blog have acquired a customer from a blog-generated lead. In addition, there is a direct correlation between the frequency of blogging and customer acquisition. The report further detailed that 90% of businesses that blog daily have acquired at least one customer from their blog, whereas 38% of businesses who blog on a monthly basis have acquired one new customer. For those blogging less than monthly, only 13% have attained a customer as a result of the blog. Your goal should be to blog with meaningful content at least once a week. Readers want content that is educational, interesting and thought provoking.
Our professional copywriting team creates compelling blog entries for virtually any type of organization, industry or product. We encourage your audience, including potential customers, to participate and be heard; we regularly respond to feedback, keeping track of conversations, and using your readers' comments as a guide for future content. This shows your readers that you are listening and responsive—it also keeps your entries relevant to your readers.
Is your blog linked to your website, social media and advertising? It should be. Do you "advertise" your blog across your communications channels in order to gain and maintain a following?
Email Marketing
Email marketing can be a powerful part of your marketing arsenal, especially when it is integrated with your website, social media and other channels. We create email campaigns that produce results, with compelling design, engaging copywriting and seamless execution. Incyte Marketing doesn't believe in spamming or the old "spray and pray" strategies that produce meager results. We create compelling and relevant campaigns, with a targeted focus on analysis and management of inbox placement, content rendering, and reputation management of your digital communications. We integrate your email marketing with your social media and website to produce deeper engagement, better measurement, increased reach and frequency, enhanced relevance and ROI, as well as low-cost email list growth.
Mobile Marketing
Target your mobile marketing with the highest response-rate strategy available today! With mobile marketing, customer loyalty and rewards initiatives, coupons and contests can be planned and launched in minutes. Mobile marketing integrates all of your marketing strategies and provides you with measurable results. The ability to reach your audience instantly—anytime, anywhere—with a 95% read-rate makes mobile marketing a very powerful tool!
Social Marketing
Social media started out as a place for teenagers and college student to, like, hang out and stuff (lol). (Ahem…) Times have changed! With over a million businesses on Facebook alone, social media is no longer just a trend; many companies have progressed from "should we use it?" to "how can we best benefit from it?"
Traditional media
Print, TV, Radio—we make great ads that get attention, then integrate them with your internet marketing.
Website
We’ve created stellar, SEO-supercharged websites and fixed others up. Let us show you what we can do for yours!
Search Marketing
You need to be on page one. Period. But beware of "immediate results" promises and short cuts. There are newbies and outsourcers everywhere, and most of them are promising get-rich-quick results. "Black hat" methods may get you on page one for a short time, but search engines can and will penalize your site, while the disreputable company disappears with your money. Shouldn’t something so important to your success be done right?
Creative Services
Great design catches eyeballs. We do award-winning branding, ads and business materials.
Strategy
You need to know which marketing tools will be most effective for your business, and you need to use those tools to their utmost potential. Radio, television, print, social media, Internet advertising—the choices are many. Which tools you use and how you use them will be carefully and strategically determined within your marketing plan, based on information from your competitive analysis and research of your target audience. We ensure that your communications are an extension of your brand, integrating all advertising media for maximum impact. A solid plan will help you reach your corporate goals and gain top-of-mind brand awareness. Leave your competition in the dust!