Get Found IMMEDIATELY!
Over 85% of your prospects are searching right now for your product or service. Who will they find first? You or your competition? Paid marketing strategies such as Google AdWords, Microsoft AdCenter (for Bing and Yahoo), Facebook, and LinkedIn get you in front of your audience for the right keywords immediately.
Paid web marketing is also a wonderful compliment your website's search engine or "organic" marketing.
Pay-Per-Click Bid Management
Pay-per-click (PPC) marketing helps ensure that your website is quickly and appropriately listed in search engines' sponsored sections. At Incyte, we help your pay-per-click advertising stay in the position that you want, at a price that offers the best return-on-investment. With our ROI tracking you'll won't be spending any more on paid marketing that you should.
The appropriate keyword / key phrase selection is critical to paid marketing success. With your input, we'll utilize proven keyword strategies and research to make sure you get the biggest buck for your marketing dollar.
Paid marketing initiatives require accounting. Are your click-throughs making or losing money? Our keyword selection tools include WordTracker, Keyword Discovery, SEMrush, Google & Yahoo Search Marketing keyword tools, and data mining analysis.
Our ROI calculations and tracking tools and reports will keep you in the know. We use Google Analytics to track traffic back to your website. We put data provided by our web analytics services into a dashboard to make following these analytics easier. These web analytics are made available to you online so that you can see the results for yourself.
LANDING PAGE OPTIMIZATION
When visitors click to your site through Google AdWords or Microsoft adCenter they must reach a page optimized to create a sale or meet other objectives. With decades of proven design and copywriting experience, we'll craft a landing page strategy using tried and true tactics.
There are clear steps to managing pay-per-click (PPC) advertising. Here they are:
Keyword Selection: Select the right keywords using tools such as Key Word Discovery, Word Tracker, Google AdWords, and Yahoo Search Marketing keyword selection tools.
Write Your Ads Carefully: Copywriting for PPC ads is critical. They must be compelling and address the keywords.
Craft a Compelling Landing Page Strategy: The page that website visitors click to via a PPC campaign is critically important. It must be relevant to the keywords you select and show a clear call to action.
Bid & Monitor Keywords: You win in PPC management by paying what you need in order to get and no more. In order to determine if your campaign is a success monitor what you are paying, your success and tweak ads and landing pages to optimize success!