Question: Can you please spell out the Hummingbird Algorithm and tell me if I need to do something different with my website because of this new algorithm? —Catherine L.
Answer: The Hummingbird Algorithm is important to website owners because it represents a change in the concept of SEO as we’ve known it—the change is focused on interpretation. The algorithm is getting more complex from the standpoint of interpreting what is being indexed on any given page in an effort to provide the best search results to the end-user. The value of proper keyword analysis and on-page optimization is still incredibly important because it gives the foundation for content, but more and more it’s the context in which the various keywords are found in the content of the page that matters. The old adage, “content is king” is more relevant than ever.
Don’t freak out and think that you’ve got to come up with ground-breaking, original content every day or week. However, if you’ve got ideas for new content, produce the content! In addition, perhaps you should consider ways to re-work your existing content to speak to the end-user from his or her perspective; consider topics and ideas that would be most helpful and interesting to your readers. Many times, website owners communicate from the perspective of the owner. If you rewrite your content from your readers’ perspectives, it should lead to better organization and internal linking to relevant pages on your site, helping the end-user stay engaged and helping them convert. Good content will undoubtedly help your website hold value and authority with the search engines. For more information about producing relevant content, or for additional SEO questions, please contact us today!