We speak to many business owners and managers who are attempting to drive change within their organizations. Sometimes we get to hear about how fulfilled a person is in his or her job, and sometimes we get to hear about how much something that used to feel like a calling or a gift, is now . . . not. Earlier in the week, we were on a call and the conversation went something like this:
Incyte: How’s everything going? Client: [long pause] Honestly? . . . I hate the current tedium of my job, and because I hate my job, I also hate my life right now. Because I hate doing this crap, it takes me forever, and it keeps me from doing what I feel like I’m SUPPOSED to be doing. A few days ago I was actually dreaming about walking away from my own company and starting a new company. Incyte: Ok, back up for just a minute. What, exactly, is the “tedium”? Client: Writing content for stuff—website pages, blogs, social media. I know what we do best, so I’m trying to write about it, but I HATE it, so I think I’m probably doing a crap job of it, anyway.
And so now we come to the point of this particular blog: we have all been given a specific set of gifts. Now, I’m not talking about the spice carousel that you received from your Aunt Bessie when you got married—I’m talking about a set of gifted inclinations. For example, my glorious daughter loves singing and acting and generally communicating in some form all the live-long day. My son, on the other hand, loves to use his giant, muscular body to shoot hoops and score touchdowns, and speaks only to ask what’s for dinner, and could he possibly have 4ths. Daughter: artistic communicator. Son: active doer. The daughter likes to think things through, talk about them for a few days, then finally make a decision. The son likes to start working on the project before the explanatory conversation has concluded. Some of their gifts overlap—they are both gifted team leaders, out of the box creative thinkers, etc., but there are also a slew of vastly unique identifying characteristics. One teen is not better than the other—they are simply different people, with different likes and dislikes.
The client we spoke of earlier is a smart, talented entrepreneur who has many gifts. While he can write copy, it doesn’t fall within an area of giftedness that we like to call his “sweet spot.” Because of this, it’s hard work for him, it takes him longer than he thinks it should, it frustrates him and causes him to “hate” his job. And now we’re going to talk about the D-word. Delegation. If our client had delegated the writing to a member of his staff—or even said, “I’m going to verbally summarize what I want this section to communicate, but I want you to write it,” the whole project may have been completed weeks before. By appropriately delegating tasks that fall outside our sweet spots—whether they include the hiring process, copywriting, social media or basic SEO—we are actually enabling ourselves to explore tasks that are ideally suited to our own specific gifts. It’s a win-win for everyone involved.
Here at Incyte, we are often called upon to finish the tasks that someone within an organization started, but found themselves unable to adequately complete. Don’t be afraid to pass along an assignment that has been sitting on the corner of your desk staring at you for months. We encourage you to delegate these tasks to a team member or trusted contractor to help you complete your projects well.